Link profile audit
A full read of what you have, what is doing work, what is dead weight and what is actively risky. You get the audit whether or not you go on to buy placements.
We work with a shortlist of publishers rather than a marketplace. That means we say no to a lot of requests, and it means the sites we do work with keep their standards intact. A link only matters if the page around it matters, so the page around it is where we spend our attention.
How we work
- Write to their standardThe draft has to survive their editor, not ours. If it needs three rounds it gets three rounds — a piece that reads like filler undermines the link sitting inside it.
- Verify after publicationWe check the live page for the link, the attribute, the status code and whether the page is reachable at all. Anything that fails goes back to the publisher before it reaches your report.
- Re-check on a schedulePlacements are revisited long after they are invoiced. A link that vanishes in month four is our problem to raise, not yours to discover.
- Agree the shortlistYou see every publisher before we approach them, with the reasoning attached. Anything you are not comfortable with comes off the list and nothing is placed on a site you have not seen.
- Report with evidenceYou get the URL, the anchor, the date, the target page and a note on why that publisher was chosen. It is written to be forwarded to somebody who was not in the room.
What you can commission
Anchor text planning
Before anything is placed we map what your profile already looks like and where it is lopsided. The plan then fills the gaps rather than piling more of the same anchors on top.
Multilingual placements
Publishers in Polish, Ukrainian, German and Spanish, approached in their own language by people who speak it. Translated outreach reads as translated outreach and gets ignored.
Digital PR outreach
Longer campaigns built around something worth writing about — original data, a strong opinion, a tool. Slower to start, but the coverage tends to keep arriving after the campaign ends.
Editorial guest posts
We pitch a genuine article idea to the publisher, write it to their standard, and place your link inside the body where it supports the argument. No author boxes, no sidebar dumping.
Competitor gap analysis
We pull the profiles of the sites beating you, strip out the noise, and show you the publishers that link to several of them and not to you. That list is usually the fastest route forward.
Reporting
Reports are written on the assumption that somebody sceptical will read them. Every placement carries the live URL, the anchor used, the target page, the publication date and a short note explaining why that publisher was on the list in the first place.
If a placement did not happen, the report says which one and why. Campaigns that only ever report successes are hiding the interesting part.
Alongside new placements, each report lists everything we re-checked from previous cycles and its current state. Links that disappeared appear in the report as clearly as links that went live.
Ways to work together
Scale
- Capped by our capacity, not your budget
- Dedicated publisher relationships
- Digital PR campaigns included
- White-label reporting
- Direct line to the person doing the work
Starter
- Small monthly placement count
- Publisher shortlist approval
- Contextual body links
- Full evidence report
- Scheduled re-checks
Growth
- Higher monthly ceiling
- Anchor plan maintained across cycles
- Multilingual publishers available
- Quarterly strategy review
- Priority on reclamation work
Background
The team is small on purpose. Every publisher relationship is held by a person rather than a database, and there is a hard limit on how many of those relationships one person can maintain honestly. That limit is what caps our capacity.
This began as an internal tool for a small group of site owners who were tired of buying links and then auditing them afterwards. Most of the rules on this page exist because at some point we broke one of them and had to clean up after ourselves.
Markets we cover
Below is roughly where the current publisher base sits. It shifts every quarter as sites are added and, more often, quietly dropped.
Languages we run outreach in
- Spanish
- Dutch
- Italian
- Swedish
- Romanian
- English (UK and US publishers)
Recommended
For anyone who wants the reasoning rather than the pitch, most of it has been written up over at:
Getting started
Send the URL you want to rank and the keywords you keep losing on. We will come back with an honest read on whether links are your bottleneck, which they are not always.